An individual who is thinking to have a successful business should follow some of the strategies which could expose the company to the world in order to entice a lot of customers. The first thing which the marketers needed to make money is to get their blog ranked high in the search engines. Social media marketing and SEO are the services which are minimizing the headache of the business owners by enhancing the ranking through online sources. How Social Media Marketing and SEO works for old business is the question that comes to every person’s mind. This article will enlighten these aspects.

What is Social Media Marketing?

Social media marketing is the process of gaining traffic through social media networks such as Facebook, twitter or Google Plus. Most of these networks have a built-in data tool which helps the companies to observe the success, progress, and engagement of the advertisements.

How Social Media Marketing works for the old business?

The tremendous growth of the users on the social media networks has provided the opportunity for the online business. It works in the following ways:

  • Social is a bigger opportunity so the business promotes their products on social media networks to make people follow it.
  • This provides a platform for the customers to interact with the consumers through social media.
  • According to a study, it takes about 6 to 8 customers exposure before the customer buy a product, so social media marketer continually expose the product in order to entice customers into buying.

What is SEO?

SEO is the abbreviation of search engine optimization and this is the process of enhancing the web presence of a certain page through in the search engine’s unpaid results which are often referred as organic, natural or earned results. SEO is basically an internet marketing strategy that considers many such factors which could enhance the visibility of a web page. A study reported that 93% of the people begin their online experience through search engines such as Google, Yahoo or Bing, so this could be the crucial aspect for any marketing agency.

How SEO works for old business?

SEO follow certain strategies in order to attain its aim. Search engine optimization works for the old business in 2 main stages including On-site SEO and Off-site SEO.

  • On-site SEO

On-site SEO works in the following ways:

  1. It works by providing a unique page title to the content which compels the customers to click on the link.
  2. It makes a link structure which is simple and easy for people to understand.
  3. It uses breadcrumb that helps in navigation.
  4. Its strategy also includes certain internal links which increase the traffic by making people click that link.
  5. Certain SEO marketer uses keywords in the images in order to enhance the experience of users.
  • Off-site SEO

Apart from the changes that an individual do to the website, it needs some link building source as well to increase the traffic. This task is done by off-site SEO service. In general, the search engines such as Google or Yahoo are in looking for the most important pages of the web and those pages are shown on the first page when an individual enters into a search query. One of the factors affecting the page is the number of the incoming links and this is the task of SEO marketer to deal with it effectively.


Bernice Payne